A successful leasing campaign doesn't happen by accident, it is engineered. This course guides you through building a comprehensive Leasing Plan that serves as the 'Source of Truth' for your asset.

We cover the three critical phases of setup: Alignment, ensuring your goals match the owner’s investment thesis; Positioning, using real data to define your building’s unique identity against competitors; and Marketing, constructing a robust Go-to-Market strategy. We determine the optimal brokerage model (in-house or external) and ensure your property is visible, findable, and positioned to reach the right audience. By the end, you will have a clear blueprint to take your asset from vacancy to fully leased.

Prospecting is no longer about volume; it is about precision. This course equips leasing professionals with the modern toolbox to find tenants. We merge AI-driven intent data and digital tracking with proven 'boots on the ground' tactics to create a scientifically targeted pipeline. Simultaneously, we teach how to systematically build meaningful relationships and 'Broker Mindshare,' ensuring that when a tenant enters the market, the community advocates for your brand and your property. By mastering both digital intelligence and personal influence, you stop competing for leads and start attracting them.

A prospect’s intent is at its absolute peak the moment they reach out. Data confirms that the first landlord to respond gains an immediate competitive advantage, often anchoring the relationship before competitors even verify the lead. We teach the right protocols efficient tools to capitalize on this Strike Zone and how to combine speed with a rigorous filter to ensure conversion to tours, with high potential tenants.

The physical tour is the pivot point of the transaction, the moment where interest is either converted into commitment or lost to indifference. This hands-on, tactical module transforms the tour into a choreographed sales event. We focus on the physical psychology of selling space and the executive demeanor required to command the room. We teach how to project authority, control the environment, guide the narrative, and manage resistance in real-time to drive the deal forward.

A lease is more than a legal agreement; it is the blueprint of an asset’s value. This course shifts the focus from 'closing deals' to 'engineering exits.' We deconstruct the math behind the market to show how every decision—from the initial LOI to the final clause—impacts Net Operating Income. We arm your team with the tactical skills to defend that value, navigating the top 25 most frequent objections by restructuring the trade-off rather than conceding price. We teach them to recognize the hidden costs of a bad deal before it is documented and the difference between a signed deal and a valuable asset.

Retention is (almost) always the most profitable transaction in commercial real estate, avoiding vacancy loss, construction risk, and heavy leasing commissions. Yet, many teams approach renewals defensively, waiting for the tenant to signal intent or reacting to a broker's RFP. This module shifts the dynamic to offense. We teach how to treat every renewal as a new acquisition, re-recruiting the tenant with sophisticated strategies that quantifies their leverage and locks in value before the market can compete.

In a hybrid leasing environment, your ability to present through a screen is just as critical as your ability to tour in person. This course bridges the gap between traditional sales acumen and digital delivery, equipping leasing agents with the technical skills and narrative strategies needed to command the Digital Stage. Moving beyond basic Zoom etiquette, this masterclass dives into the mechanics of persuasion in a remote setting. Agents will learn how to engineer a broadcast-quality presence, navigate 3D digital twins (Matterport) with cinematic fluidity, and craft data-driven narratives that hook prospective tenants instantly.