Effective leasing begins with a rigorous Leasing Plan that bridges the gap between asset strategy and market execution. We teach methodic strategies and how to analyze the business environment and its competitive landscape. Defining the asset's position allows to translate that intelligence into a tactical marketing campaign that cuts through the noise. This module ensures that before we launch, we understand exactly what we are selling and who we are selling it to.

For many agents, prospecting is a source of anxiety and a dreaded chore filled with fear of rejection. Let’s flip the script. We remove the friction and the fear, transforming business development into a strategic, data-driven game leveraging modern tools, AI, and CRM for accurate relationship building and brand promotion. This module teaches how to turn "cold calls" into "warm introductions," and how to stay top of mind with the most influencial tenant rep brokers. We are making the hunt not just effective, but a fun and rewarding part of leasing agents weekly routine.

A prospect’s intent is at its absolute peak the moment they reach out. Data confirms that the first landlord to respond gains an immediate competitive advantage, often anchoring the relationship before competitors even verify the lead. We teach the right protocols to capitalize on this Strike Zone and how to combine speed with a rigorous filter to ensure conversion to tours, with real, funded tenants.

The physical tour is the pivot point of the transaction, the moment where interest is either converted into commitment or lost to indifference. This hands-on, tactical module transforms the tour into a choreographed sales event. We focus on the physical psychology of selling space and the executive demeanor required to command the room. We teach how to project authority, control the environment, guide the narrative, and manage resistance in real-time to drive the deal forward.

The Proposal or Letter of Intent (LOI) stage is the definitive moment of value creation, where a single clause can impact the asset's valuation for a decade. This module elevates leasing agents from messengers to "Deal Architects." We focus on the high-stakes psychology of negotiation, moving beyond standard term-sheet exchanges to master the subtle dynamics of leverage, timing, and momentum. We teach your agents how to defend the asset's value, structure complex trade-offs, and close the gap between asking and signing without surrendering ground.

Most leasing agents focus on getting the deal done. But Leasing is not just about filling vacancy; it is the primary engine of asset valuation. This module focuses on teaching how to think like owners. We deconstruct the mathematics of real estate, demonstrating how every dollar of Net Rent, every month of free rent, and every clause in the lease directly impacts the property's Net Operating Income (NOI) and its ultimate Capital Value at exit.

Retention at fair market rate is often (not always) the most profitable transaction in commercial real estate, avoiding vacancy loss, construction risk, and heavy leasing commissions. Yet, many teams approach renewals defensively, waiting for the tenant to signal intent or reacting to a broker's RFP. This module shifts the dynamic to offense. We teach how to treat every renewal as a new acquisition, re-recruiting the tenant with a sophisticated strategy that quantifies their leverage and locks in value before the market can compete.

In a hybrid leasing environment, your ability to present through a screen is just as critical as your ability to tour in person. This course bridges the gap between traditional sales acumen and digital delivery, equipping leasing agents with the technical skills and narrative strategies needed to command the Digital Stage. Moving beyond basic Zoom etiquette, this masterclass dives into the mechanics of persuasion in a remote setting. Agents will learn how to engineer a broadcast-quality presence, navigate 3D digital twins (Matterport) with cinematic fluidity, and craft data-driven narratives that hook prospective tenants instantly.